gibberish


He’s at it again
February 12, 2008, 8:58 pm
Filed under: Rants, Scotland, advertising, business, life, stories, work | Tags: , ,

out-to-grass.jpg

My old sparring partner, and later boss, Rob Morrice has shared his views on how Scottish advertising can evolve in The Drum, England.

As an ex employee of Halls it is my duty to share this with you and invite comment.

So, here goes.

“I think in order to sort Scotland out what you should do is find all the people who have any connection with that old, famous agency Hall Advertising and put them out to grass. Scotland needs younger people and new ideas. Too many people in Scotland are still trying to emulate the glory days of the 80s and 90s. The work Scotland is producing has not changed. The big agencies are just paying lip service to new disciplines and have not really embraced areas such a digital and direct marketing.”

It is a classic Morrice rant – which was a reminder of another question. Why has he been so quiet of late?

“I simply wanted to prove I could keep my gob shut.”

Rob is, of course, entitled to his opinion but this seems rather a sweeping statement.

If we put all the people who have any connection to Halls out to grass we’d have to say bye bye to 60 Watt (Sorry Pete), The Leith Agency (Gerry you couldn’t cut the mustard mate, or you Les), me (but I’m not so much an agency as a cottage industry), The Scottish Government (Roger Goldie is an exHalls boy), Tayburn Advertising (Jon Stevenson), Will Atkinson and Jim Downie, The Union (Andrew Lindsay was a senior art director at Halls asnd Mark Reid a planner), The Union Leeds (Clive Goldstien) TMP (where Guy Gumm is now Creative Director), Feather Brooksbank (Sorry Stuart(s) you’re old hat mate), Golley Slater (Ian Scott started out at Halls), Scotinform (Janet Sylvester and Sheena Muncie), Story (you’re history, thanks to Mike Donoghue), Hush (Jeez, they’ve not even started yet but Gary Smith did the wrong thing by setting up Hall Direct), Mighty Small (Well that seems an appropriate name now doesn’t it Adrian).

You get my point.

There will be many I’ve missed.

Sorry.

Anyway.  The whole sorry episode is revealed in far greater depth in The Drum Scotland tomorrow (Friday).

Check it out. And comment on their website too!



72 Comments so far
Leave a comment

I never worked at Halls.

So phew, lucky me, I might have a future in Scottish advertising after all then.

However I did work at Leith in the 80’s and 90’s. (At least I think I did, it’s all a bit hazy. Too many hangovers after too many awards do’s. With Leith pillaging the English North with monotonous regularity. Even venturing South occassionally to Londonium and getting into GRAND&AD or something.) So I might be stuffed anyways.

Actually I’m absolutely sure I am candidate for the grassy pastures, as I’ve just read the bit where Rob says: “Scotland needs younger people and new ideas.”

Buggerooney. That ‘younger people’ bit has done for me.

And the “new ideas” thing might also be a bit of a problem. (Note to self; ‘Why, oh, why oh why (to fade) did you have the tom-fool idea to start a digital agency in 1997. Old fools like you don’t understand that sort of thing.)

But I do think maybe Rob has missed the most important thing Scotland needs a lot more of more of. But is unlikely to get:

Better, braver clients.

Comment by Mike Coulter.

Yes, you never had much vision did you?

Comment by markgorman

Ooooph – manana, I don’t want to be rude! Arse

Comment by David McCowan Hill

Imagine “trying to emulate the glory days”. What a waste of time. Far better to pretend they never happened and go back to producing the kind of insipid, uninspiring and unimaginative pap that Scotland produced ad nauseam in the sixties and early seventies until the Advertising Enlightenment that was Halls gave this country, and Edinburgh in particular, a reputation it still trades on to this day.

What’s that you say Rob?

Oh yes, you’re quite right, sorry I forgot.

That’s exactly what you’re doing.

So, jolly well done.

Comment by Nick Gibsone

isn’t Rob Morris a bit old to have Hall’s envy?

Comment by adrian

I don’t think I have ever met you Rob, but I am currently out to grass, playing the same field I’ve always played. Enjoying life, doing what I’ve always done. Trying to give good ideas to good people. (I’ve hopefully left all the clients who just want shite behind.) I consider your rant a bit ageist. Who says that people like Adrian Jeffrey, and Pete Mill, and Guy Gumm, and Gerry Farrell, and Will Atkinson, all quite mature chaps I admit, are not still producing work to be proud of? At least Hall Advertising, The Leith Agency and Faulds (RIP) can hold their heads up and say that they always did their bit by employing and encouraging the next generation of writers and art directors, something seriously lacking in 90% of other agencies over the last 30 0r so years. How many great people did Smarts send out into our tough world and survive. I’m proud to have played a small part in dozens of talented people’s lives who’ve gone on to great advertising jobs all over the world. Just because you’re “saff aff the boarder” doesn’t mean you’re entitled to take cheap shots at us who’ve kept the flag flying up here. What do you mean by “sort Scotland out?”
Do you have some magic potion to reverse the trend of marketing people who see bright lights shining all the way up from The Big L. It’s sad to hear an ex-Scot and someone who never had the wonderful experience of working at Hall’s presume so much.
Maybe you should’ve kept your gob shut.

Comment by jim downie

I think Neil Cassie worked at Halls to add to the list – went on to be Planning Director of Gold Greenlees Trott and Chairman at Leo Burnett.
At Red Spider we train people all over the world and latest clients include young digital companies. New world needs old world more than ever as prices for the work goes down they need to demonstrate a value add to the service which lies in the benefits of long experience in brand communications and the great agencies.
I think Rob M has had the desired effect of his article. When things are quiet in journalism – poke someone in the eye with a sharp stick; that gets a reaction to fill next set of pages then a right to reply in the one after that.
It’s an old trick.

Comment by charlie robertson

Mr Morrice needs to say something contentious to get him noticed. He’s the Jimmy Saville of Advertising. People wondering ‘is he still there, what exactly does he do now?’ or ‘what’s the old codger saying now!’. Harmless stuff but if I was an ex Halls chap, I’d be sleeping easy. He’s from Aberdeen.

Comment by victor

everyone seems to have got here before me and of course I agree with it all. Also well done Rob – you got the reaction I suspect you were after all along. So what happens now….do i see a brave new dawn populated by bright young things. ..or are they all going south or abroad where the jobs are?

Comment by will atkinson

“The big agencies are just paying lip service to new disciplines and have not really embraced areas such a digital and direct marketing.”

Union wins Gold at American Design Awards for Caledonian Brewery website.
Union wins Best International Campaign for S&N at UK Direct Mail Awards.
Union wins Best IFA Campaign for Scottish Life at Money Marketing Awards.
Union wins 3 year contract for VisitScotland direct marketing against WAVV & Navigator.
Union wins place on Scottish Widows roster for below-the-line work.
Union work for NHS Lothian wins award at Communicators in Business Awards.
Union wins IPA Gold for Organ Donation campaign based on PR and field marketing.

I can’t speak for the other agencies – but if we’re only ‘paying lip service’ then I hate to think what would happen if we took it seriously. You didn’t really mean that Rob, did you?

Rob deserves credit for leading the way in integrated thinking in Scotland – I remember him doing this way before the rest of us. But the world has moved on.

What fun….

Comment by Ian McAteer

I wonder if Rob M ever applied for a job at Halls and got turned down, or is he too young?

Comment by David McCowan Hill

I’m surprised that Rob thinks of direct marketing as a ‘new discipline’.

I’m not so surprised that everyone (apart from Mike) is up on their high horses about the observation that Scotland’s agencies need fresh ideas and approaches. Whatever Hall’s was good at in the days long before the internet, surely nobody would advocate that the skills and techniques of that time would be the right ones to build a marketing agency round now.

We may all look back fondly on the days when massive audiences were receptive to advertising and easy to find. Those days, like Hall’s, have gone. So we either adapt, squeeze whatever we can out of our fading skills or find something else do do with our talents.

Comment by Alan Munro

Who is Rob Morris?
Is it because I is too young?
I would not hold up Billy SMARTS circus as a shinning example of marketing genius.
Sorry to rant but we work hard at competence here at Newhaven.

Comment by Gareth

I never worked at Halls but the vast majority of people I’ve been lucky enough to work with honed their skills there or at one of the many offshoots. I’m wracking my brain to think of someone tutored by Rob that has left a mark on how our world operates now. Maybe he could tell us, or a journalist.

Comment by ian dommett

Oh aye, mind all thae amazing integrated campaigns out ay Smarts that evrybody wiz ayewiz talking aboot? What, you canny mind them? Must be your age or Advanced Halls Disease. Rob has delusions of adequacy, as Vince Taylor used to say. And you`ve got to have a heart like a stone and a brain like a walnut to crap on your own doorstep like that just cos you`re on the make wi some no-mark B2B venture. Jim Downie whacked the nail on the heid. It`s the previous generation that mentors and brings through the next generation. You could fit a list of the geniuses Rob`s brought through onto the fingers of one finger.

Comment by Gerry Farrell

I’m enjoying this thread.

And it’s made me realise that great work isn’t and never has been done by ‘young’ people.

Wrong adjective.

It’s actually done by ‘youthful’ people.

Irrespective of age.

With passion. (See above.)

Preferably before a nice lunch, or after an afternoon nap.

“I SAID: AFTER THEIR AFTERNOON NAP DEAR!”

Oh never mind.

Comment by Mike Coulter.

Gadzooks, stab me vitals! What the dash is wrong with Georgian advertising. Some of the greatest thinkers this country has spawned developed their mastery during the advertising Enlightenment and Halls was the temple.

As for “lip service” forgive me if I follow Mr Mc Ateer’s steer but Daniel and I ( as seasoned campaigners) can hardly be accused of “lip service” when we have launched an Integrated agency and put our own money where are mouths are.

The only thing that I found 1980’s/’90’s about Rob’s hypothesis is the fact that I have heard it all before, actually around about the 1980’s/90’s as it happens.

In the grand scheme of things it’s hardly a major observation on his part, more of a minor Morrice I would say.

Comment by Liz O' Connor

I didn’t work at Halls either, but the legacy of the place was carried forwards by those who started other agencies, whose people in turn started other agencies.

Smarts is not a greatly respected agency. Not because they don’t come from this lineage , but because their work is seldom fresh, challenging and stuffed full of production values. My opinion.

Having a few racehorses, a couple of houses and a reputation for speaking your mind doesn’t necessarily equate with success.

He is entitled to his views , but I think there is more than a little envy tainting his remarks.

Comment by david reid

Over the years, when someone told me: “I used to work at Halls.” I genuinely used to think. ‘Lucky you.’

Funnily enough I’d think the same thing when anybody told me: ‘I used to work at Smarts’.

Comment by Mike Coulter.

In Rob’s defense, people from Aberdeen are prone to ‘Foot in mouth’ disease.

For example: The Rolling Stones lyric “Hey, you, get off’a my cloud”, is often heard as “Hey, McLeod, get off’a ma ewe”

Comment by Studio Bob

McAteer wins award for talking about his awards.
Isn’t this about Scottish Agencies?
Head up Ian!

Comment by Gareth

OMG! And he said it in that industry ‘bible’ – THE DRUM, ENGLAND. It’s the final nail in the coffin for Scottish Advertising. Clear your desks and empty your drawers. We’re ruined!

Alternatively, I’ll just get back to the Government Ageism brief that’s currently inspiring lots fresh and provocative work on our creative floor and such innovative use of media to boot.

I suggest all you old boys like Farrell and Coulter step away from your keyboards, lie back in your bath chairs, pull your tartan rugs snugly over your ageing thighs, and peruse your LARGE PRINT copies of ‘Digital Marketing for Dummies’.

Comment by Zane Radcliffe

I was going to post my two-penn’orth (that’s ‘out to grass’ language for opinion, Rob) last night, but decided to leave it until this morning.

Imagine my dismay on coming to this thread, refreshed after a good night’s kip, to find nothing left to piss on but a smouldering corpse.

Mind you, it’s suprising there’s anything left of him at all after Mike’s smart bombs, Jim’s dirty nuke, a concerted barrage of heavy machine gun fire from Mr McAteer, Nick’s scud missile, Liz’s old fashioned jousting pole, David’s surface-to-racehorse grenade launcher and a couthy bit of napalming from the Farrell.

Only one weapon left – the pen. And mine’s not been put out to grass yet. So get to Falkirk you visionless, talentless, diaphonous, stunted wee advertising dwarf you.

Comment by Pete

Pete, that’s a bit unfair.

On Falkirk.

Comment by Mike Coulter.

This reminds me-I once turned Rob down for a job at Tayburn because I couldnt understand what he was saying. Nothing much seems to have changed then. Doesn’t provocation make for great indignation? Love it-thanks Rob.

Comment by erick davidson

From your extensive photo library Mark, can you post one of Rob M I need it to throw my darts at. Also I have no idea what he looks like – thankfully.

Comment by David McCowan Hill

“The work Scotland is producing has not changed.”

I’m no expert, but he does appear to be painting a picture with a particularly broad brushstroke there.

Mike Coulter’s young/youthful quote has been noted and treasured (for my autumn/winter years). Brilliant.

I concur – great thread.

Comment by James McLaughlin

ooh zane,get you, your back`s obviously out of spasm. Happy to wheel you along Porty prom if you`re still not back on your feet though.

Comment by Gerry Farrell

I have spoken to the great man himself to point out that his guff has attracted some interest and pointed him in this direction. I used a communications technique they invented in our collective childhood. It’s called a telephone.

He will be sharing further words of wisdom with us here soon…

Comment by markgorman

Pete is a wicked wee monkey. He’s exacting revenge willy nilly, as you will read here.
http://www.60w.co.uk/blog/?p=156&cat=15

Comment by markgorman

Does Mark’s blog audience now officially make it the mouthpiece of the Scottish Marketing Industry?

Is the Drum now under serious threat?

I think we should be told.

Comment by david reid

David, good point.

With genuinely serious implications in the blogs/social media/old media debate.

Why?

Because last time I looked Rob’s article in the Drum had elicited just 1 online comment.

Mark’s post on ‘is ever so ‘umble blog: 31 comments.

Which makes me wonder who’s the really old-fashioned mouth-piece in this debate?

Comment by digitalagency

As usual I have no strong opinions either way on this issue.

Comment by Don Smith

liar…

Comment by markgorman

Does that mean that Mr Morrice may be in line for an IPA award for getting the most responses to a site?

Comment by Liz O' Connor

Does that mean Mark has to write a paper for the IPA Effectiveness Awards?
Jeana

Only if I get paid for it…
Mark

Comment by markgorman

SMARTS: a textbook example of a misnomer.

Comment by Mr Miller

Not everyone feels it is appropriate to post their opinions on public sites like these and one such person made a very interesting off line comment to me that I fully agree with and I think it is worth airing.

The point being that after a while the rabid anti-SMARTS tirade has, to some, become rather tiring really. How many of you in the baying mob (and you will note if you care to track back that I hold a position of innocence in this one) queuing up to stick the boot in have actually stopped to appreciate the irony of being resentful of being written off by Rob Morrice but are more than happy to implicitly write off anyone who ever worked (or work) at SMARTS.

That is not fair.

Think of it this way.

In attacking Rob so gleefully you simultaneously attack everyone who worked at SMARTS.

I can claim that distinction and I am big enough, oh yes, to give back what I take but, come on chaps(esses), generalisation is not the sharpest tool in the box.

A bit of finesse wouldn’t go amiss.

Comment by markgorman

All of the above contributors have probably never been in a room together and could perhaps even be called the ‘luminaries’ in our game. So, it’s good and rather refreshing to see these people ‘engaging’, lightly ripping the pish, having a laugh and actually enjoying what it is we all do, for a change. Oh, the banter!

As an aside, I was never a ‘Halls’ boy but if we’re going to get reminiscing, yesterday, on a trip down memory lane, I visited the baronial old offices of Woolward Royds Advertising. I was blurry-eyed, I’m not ashamed to say. A collective of flawed individuals, complete chancers and the odd bright spark, based down in Edinburgh’s Muirhouse-sur-Mer. My opinions were formed here, but they don’t get a mention? Okay, that’s cos most of the people who worked there are dead, but they were in there and were acceptable in the 80’s as well!If anyone’s interested…I too have numerous, hilarious anecdotes…hmmm… pehaps not.

Plus Erick Davidson, interveiwing Rob Morrice…that would have been worth sitting in on. Who would out-jargon who, first? It would have all the tension of a World Class staring competition.

Mr Gorman, I salute you on sparking the above debate. Why not make it an informal event? If it was to continue in a hostelry (and if everyone promises to turn up) I’ll definitely sponsor the drinks!

Bravo!

Comment by victor

And there was me thinking finesse was a girl from Finland.

Comment by Coozer

nope. finesse is London for the least fat gal in the gang innit…

Comment by markgorman

Victor, aren’t you ex-smarts/Robs best mate?

Comment by Dr. Shoes

Just read the drum’s piss (sorry piece) on this debate. thought I’d post my response here rather than the drum. As i said, their’s is a bucket of boring piss.

Comment by will atkinson

now now Mr A. Not kind at all.

Comment by markgorman

Victor?

Comment by Dr. Shoes

You Scots – and others – sure get heated up over pithy little rivalries and people who have an opinion.

Just get on with it and forget about your petty rivalries. You’ll sleep better at night, do better work, have more relaxed relationships and dare I say it, have time for brushing your awful, diseased teeth.

Comment by Eldon Tyrell

Do sheep have electric dreams?

Comment by markgorman

As an ex Halls employee (account manager) from back then who moved on from advertising to web things in 1997, I truly appreciate a lot of what I learned from the people – creative or otherwise – I worked with. I still work with some of them/you, and have developed a network of newer, perhaps more net savvy people as required, some of whom I’ve come across from older contacts. I’m probably doing (like Mike Coulter) more web stuff than a lot of the rest of you, but a grounding in a “hot house environment” (quote from Roy’s interview with me) meant a lot.

So to say “… and have not really embraced areas such a digital and direct marketing” doesn’t go down well here.

Rob, where’s your Blog, Flickr, LinkedIn account?

Comment by Steve Douglas

Why has Rob not replied…I can’t wait!!

Comment by scozzie

I’ve taken a leaf out of Zane Radcliffe’s book and changed my name to something that sounds more like an adman – It’s Eldon Tyrell from here on in.

Zane’s really Gerry Farrell’s lovechild – or so you’d think after Gerry’s butt licking response to Zane’s comment.

I was rather amused that amidst a raft of relatively sensible postings from the old Halls guard, Gerry should be so vitriolic. Don’t worry, Gerry, your status as the tallest dwarf in Scottish advertising remains intact. Your comment on B2B seals it. If I was you I’d go fishing a bit more often – you might catch a new idea. But first you’d have to break the habit of a lifetime and bypass the pond in your garden.

Ian McAteer made me larf. Look to him for Halls envy – not me. At least when I blagged the Scottish Ad awards – which wasn’t difficult – I owned up to it.

And Victor lives up to his well earned reputation as the Court Jester of Scottish Marketing.

To those of you who did work for Halls and are still toiling to make a living in a desperate market, I apologise. I was exaggerating to make a point. A PR ploy I’ve used to great effect over the years.

And to those who spotted that the timing co-incided with a development in my own career, don’t congratulate yourselves – even Victor could have spotted that. Well, maybe not.

Bye bye chaps. That’s the last you’ll be hearing from me. Bring on the good riddance responses – I won’t be reading them.

Comment by Eldon Tyrell

LOL.

Nice one Rob…

Neat bit of attempted escapology. Respond under a pseudonym then run naked into the sea leaving Eldon’s clothes on the beach. You’ll be back. Mark my words…

Comment by markgorman

This is the REAL fake (if you follow) Eldon Tyrell, not “Rob” above or the person using my pseudonym (“I’ve taken a leaf out …”). Beware of imposters …

@markgorman: assumption is the mother of all fuck-ups and your assumption strengthens the sentiment.

Comment by Eldon Tyrell

Hmmm. This may have made sense if it hadn’t hit the scrambler between brain and keyboard.

Comment by markgorman

for those of you who don’t know who Eldon Tyrell is…

http://markgorman.wordpress.com/2008/02/19/eldon-tyrell/

Pingback by Eldon Tyrell « gibberish

So is Eldon Rob? Or Rob Eldon. Or indeed Keyser Söze?
And if it isn’t, then someone doesn’t really like Gerry…
I’m confused.

Comment by scozzie

i’m not confused. i’m bored.

Comment by kenneth

Thats Inverness for you.

Comment by scozzie

The first Eldon isn’t Rob, the bit about hating everyone is…

Comment by markgorman

Yes, correct. The real fake Eldon Tyrell doesn’t hate everybody at all. In fact, you are known, indirectly, to him through a mutual friend.

As observed above, from outwith the country, it’s clearer than ever that Scots need to find the strength in themselves to set their egos aside and focus on what they’re good at.

For the avoidance of doubt, reactionary chip-on-shoulder petty bickering is cheap and weak whereas a resolve to stay positive and dedicate to meaningful endeavours – whatever they are – involves restraint and strength.

So for those who are having trouble with sentences longer than three words, here it is again.

Restraint and strength, asswipes.

Good luck Mark.

Eldon Tyrell

Yeah, whatever.I’m getting bored too.

Comment by Eldon Tyrell

Should we be setting up a separate website just for this topic alone….

Comment by scozzie

It’s kinda fücked to edit comments. Shows a lack of regard and transparency. Interesting how behaviour in the virtual world exhibits tendencies of behaviour in meatspace.

Comment by eldon Tyrell

Hi Colin. How you doin?

Comment by eldon tyrell

And Mark. The bit about hating everybody disappointing.

Comment by eldon tyrell

whatever.

Comment by markgorman

As the late great PG Wodehouse once observed, “it’s never difficult to distinguish between a Scotsman with a grievance and a ray of sunshine”. It hasn’t taken long for last week’s show of apparent unity at the Parliament to crumble, has it?

Come on Scotland: we won’t win the real battles by squabbling amongst ourselves.

Comment by Tim Maguire

mark your a prick rob is ment to be your friend and your just fucking him about. while you are all on this site complaining abou rob and his way ov work he is out makin his bussiness ten times more of a sucess than you all will come arcoss in your nothing jobs. instead of goin on about how you hate him why dont you look at him then look at yourselves and think” whos more of a sucsess” and we all know the answer but instead of admitting it you just rant on this stupid site !!!!

Comment by you mum

sorry mum

Comment by markgorman

apology not accepted poof

Comment by mum

mark.
your bald.
your gay.
no one actually likes you.
you think your it but ur only a bald old man .
right now i want to slap your bbig fat bald head .
you do know that you try and act smart but your a mongoe.
and your fat
and i hate u so does everyone
asshole

Comment by markgormanyabaldprick

mark,
you seem to not be able to stop talking about rob morice :O, uu must be in love with him but are so jealous he isnt gay that uu are trying to take all of your emotions out by saying nasty things about him,
either that or you have got nothing else to do with you sad sad life,

:D x

Comment by bald poof = mark gorman

Nice of you both to stick up for your old man but I suggest you read what I said…

Comment by markgorman

yeah im sure my dad has no clue what hes talking about right enough:
http://www.iasb2b.com/2428

Comment by lucy morrice




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