gibberish

I rather like this ad to encourage kids to cycle to school.  It made me laugh out loud when I saw it.

The target audience, of course, will hate it because they won’t empathise with the geek in the shot.

I think the research was a bit misplaced too because we all know that green and yellow are Catholic School colours (indeed this was my school uniform at Holy Cross) and the ginger hair of the wee lad also has massive catholic symbolism.

Not smart.