New work
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May 2, 2009, 7:48 am
Filed under: advertising, business, life, Scotland, work | Tags: 60 watt, austerity, communications, credit crunch, marketing, recession
Filed under: advertising, business, life, Scotland, work | Tags: 60 watt, austerity, communications, credit crunch, marketing, recession
I’m really happy with this new campaign we’ve been working on at 60 Watt. It appears as full pages in The Scotsman and it really taps into the current zeitgeist (a good German word for a war inspired ad). We call it the “austerity campaign”. Hope you like them. Let me know what you think.
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Paying back creditors when fiscal deficit spending is unsustainable. Timely.
I like the use of the bold, eye-catching government warning campaign style. Also timely.
A shame Whitehall aren’t using the bold, eye-catching government warning campaign from the war years (that appears on your current t-shirt du jour….. http://www.gloriouscreative.co.uk/blog/wp-content/uploads/2009/03/20070702-keep_calm.jpg )
and instead opt for the polar opposite nanny-state effort….
http://www.newsshopper.co.uk/news/health/4331514.HEALTH__Campaign_launched_as_swine_flu_pandemic__imminent_/
(Can you tell I’m waiting up for the Hitman Hatton fight? I think the first 6 rounds will be mighty explosive. 2 best in that division by a country mile.)
Comment by James May 3, 2009 @ 1:14 am