Quite simply, this makes me proud to work in advertising.
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November 13, 2011, 4:29 pm
Filed under: advertising, business, creativity, life | Tags: childhood, Chrissie pressies, CXhristmas, Joh Lewis Christmas TV ad 2011, John lewis, xmas
Filed under: advertising, business, creativity, life | Tags: childhood, Chrissie pressies, CXhristmas, Joh Lewis Christmas TV ad 2011, John lewis, xmas
John Lewis has moved rapidly (just like M &S) from the ranks of advertising naysayers into amongst the greatest proponents of the craft.
This new Chrisrtmas outing is no exception with a sucker punch to die for.
use of The Smiths song, reinterpreted by Slow Moving Millie works to great effect and although carrying a few cliches and some slightly naff acting by the wee lad it is, nevertheless, a little bundle of Christmas joy.
Bless
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I agree – a lot of people don’t like it but I think it’s bang on. Just like advertising should be – a good story and a reveal worth the wait. (But then about half my income seems to go to John Lewis so I may be biased)
Comment by Jon November 13, 2011 @ 5:35 pmYes, it’s a very good ad. I normally like Smith re-interpretations but not on this occasion. A minor carp however.
Comment by David Reid November 13, 2011 @ 6:02 pmIt’s good – good in the way that CDP did great but quite emotive adverts in their hey day (EG Birds Eye.)
Just good old fashioned story telling, beautifully shot and crafted. I’m sure the naysayers will denounce it as middle class twaddle but being unashamedly middle class meself i like it.
Comment by will atkinson November 14, 2011 @ 12:10 pmA minor carp is a Goldfish
Comment by Anonymous November 16, 2011 @ 3:41 pmMy wife and I are both in agreement on this one. One of the best Ad’s we have seen in a long time,.
Comment by Chris Park November 19, 2011 @ 5:55 pm