I think this may be my favourite commercial of all time…
September 15, 2011, 10:15 am
Filed under: advertising, creativity, humour, life, politics | Tags: ant and bear ad, ant and bear analogy, ant and bear metaphor, being in a union, collectivity, the power of collective action, the power of unions, the value of unions, union membership, union power, Unison ad, Unison bear and ants ad, why you should join a union
Filed under: advertising, creativity, humour, life, politics | Tags: ant and bear ad, ant and bear analogy, ant and bear metaphor, being in a union, collectivity, the power of collective action, the power of unions, the value of unions, union membership, union power, Unison ad, Unison bear and ants ad, why you should join a union
I’ve been looking for it for ages but have never been able to track it down.
So it was a eureka! moment last night when I looked again to demonstrate a point to a client. And there it was…
It is the most perfect exposition of a proposition I think I’ve ever seen. The style doesn’t get in the way of the substance and it’s an incredibly compelling way of demonstrating the power of the Union movement and how working collaboratively (in unison) can have a far greater impact than ploughing ones own furrow.
The thinking behind this can apply to many industries, trade bodies and organisations.
2 Comments
