Filed under: advertising, Arts, family, life, tv | Tags: itv1, TV commercials
This commercial for ITV has a great strategy behind it and it looks good too. But is it on brand for ITV? Totally I don’t think so and I don’t think its idea that ITV1 creates a real sense of optimism in a world of gloom quite comes off in the way they wanted it to. But a brave attempt.
Filed under: advertising, Arts, business, life, tv, videos, work | Tags: ads, sky, TV commercials
How could I possibly support such a notion?
An ad campaign that says life is better without the ads.
I’ll tell you how…
Put together a hugely compelling idea, a brilliantly to the point proposition, fabulous direction and a song to kill for. (Gene Wilder as Willie Wonka.)
And this is what you get. Advertising at its best.
The irony is that it’s anti advertising. But, you know what? That ultimately is why it is genius and will win lots of advertising awards.
LOL.
And you know what? I was able to repeat view it on our temporarily working Sky + (2 months now – a record!).
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