Yes, I know, I should be reading Proust or old speeches by Churchill or the history of the Ming Dynasty or something similar, but this week I’ve watched quite a bit, but not all, of Britain’s Got Talent.
And, you know what, despite some of it being truly awful, it is actually a heartelt and great piece of TV.
This is what ITV is invented for and why it still exists.
Simon Cowall calms it down; Piers Morgan grows even more likeably into his public persona, free of the shackles of editorship, and Amanda Holden is just a genuinely nice person that usuallly reflects the mood of the public.
I like this programme.
A truly adorable young lad, bullied at school, and singing soprano won on Monday night and must be the favourite.
Tonight a 12 year old schoolgirl (also a soprano) won by miles. It has to be said she does not look or act like a 12 year old. 26? OK, I’ll buy that.
My money’s on the boy.
10 minutes ago Honda aired the first ever, modern day, live TV ad on Channel 4.
It was brave. It was creative. It was kinda flawed, but in a good way.
A bunch of skydivers jumped out of two planes and joined up in formation to, letter by letter, spell out H, O, N, D , A.
The cynics will snipe. I thought it was great though.
Because it was all, ALL, about risk. Only risk-taking clients get risk-taking ads. Only risk-taking ads make you famous.
Risk-taking is difficult but as Honda says “Difficult is worth doing.” It was.
Honda is famous and gets all the great ads, as a client, that it deserves.
That’s why it is the UK’s best client.
I salute you Honda.
The shame is that the ad said check it out at Honda.co.uk. I did. It ain’t there. Or at least it ain’t very easy to find. Doh.
Dad would have been 72 tomorrow, Friday.
It’s at times like this that it strikes you how much you miss him. He’d have been in his element at some point over the weekend as we held a BBQ for him.
Him, pretending he didn’t want to be the centre of attention and loving every minute of it.
Me, telling Big Gagy Morrison not to swear too much – they always fell out at his parties – the lovable rogues that they are.
At some point over the night he’d have pulled a face like this
It’s amazing how redolent this photo of him is. His character. His individuality. I’m feeling very sad now. I have to go.