10 minutes ago Honda aired the first ever, modern day, live TV ad on Channel 4.
It was brave. It was creative. It was kinda flawed, but in a good way.
A bunch of skydivers jumped out of two planes and joined up in formation to, letter by letter, spell out H, O, N, D , A.
The cynics will snipe. I thought it was great though.
Because it was all, ALL, about risk. Only risk-taking clients get risk-taking ads. Only risk-taking ads make you famous.
Risk-taking is difficult but as Honda says “Difficult is worth doing.” It was.
Honda is famous and gets all the great ads, as a client, that it deserves.
That’s why it is the UK’s best client.
I salute you Honda.
The shame is that the ad said check it out at Honda.co.uk. I did. It ain’t there. Or at least it ain’t very easy to find. Doh.