The look

This is the look that reflects the feeling you have when your advertising has been nominated for an award. The look that reflects the fact that despite being the only nomination in the category the judges decide not to give it an award; but to highly commend it.

It is not a gracious look.

It is not a grown up look but, frankly, it is not a look that should have to happen.

My opinion? If a category has no work deemed good enough for an award then don’t nominate the best of the worst. No nominations. No bitter dissapointment. No griping.

I have been told I look unhappy in this photo. I was, but not as unhappy as my creative colleagues, Pete and Iain would have been had they attended the event.