Me and the boys at 60 Watt have been developing a new advertising campaign for themselves that will be running in full page format in The Scotsman and Scotland on Sunday. It challenges the notion, full on, that advertising in a recession is a bad idea and instead encourages clients to be bold.
The first ad went out on Friday.
And this one runs soon.
This is a minor classic. It’s an ‘infomercial’ for a Microsoft product called ‘Songsmith’. It helps you write songs. But how does one bring it to life?
You sing the commercial and make it a product demonstration.
So, open on an advertising ‘executive’ struggling to write a jingle for a glow in the dark towel in his kitchen. The guy is a dweeb and wearing a matching maroon shirt and tie. When did you EVER see an advertising jingle writer (which don’t actually exist any more) in a shirt and tie? His daughter meanwhile is playing on a laptop (that looks alarmingly like a Mac airbook – surely not) and sings to him, demonstrating how easy it is to write songs with ‘Songsmith”
Grabbing the machine off her in a Eureka moment he goes to his local Starbucks and cracks the problem, overlooked by stunned bystanders, one of whom has, wait for it – a band! He too is stunned and says “By Microsoft, it must be real easy to use then.” He immediately writes a number one hit in Starbucks (Did the silly basket case not know he had Songsmith already? He could be Stevie Wonder by now if he’d just used it before instead of being a struggling auteur.)
Anyway, enough of the sub-plot, Dad now goes to his workplace and plays his despicable jingle to two men who look like they are being tortured as they listen. (Hint. They are being tortured) However, this is just a plot twist and on conclusion they both burst into applause for his Herculean efforts and award him the Victoria Cross, a promotion and a year’s supply of Glow in The Dark towels.
He goes home and is ravished by his wife because he is such a ‘man’.
Of course the casting is multi-ethnic as you’d expect. They’re all there. although the heroes are WASPS.
I bet you don’t believe a word of that do you. It’s just too, waaaaaay too, ridiculous.
OK. look here.
This gay parody is outstanding.