the stock market


Where to start?

My personal, and horrifying, observation stems from my time launching Direct Line’s Tracker PEP in 1999.  I questioned my client’s timeousness as I, personally, felt the market was overheating with the Footsie as it was at 4,400.

I was politely told to get back in my box.  What did I, a mere ad man know was the unsaid point.

Today, 10 years later it is 25% or so below that.

“It’s a long term game” they said then.

Really?