Where to start?
My personal, and horrifying, observation stems from my time launching Direct Line’s Tracker PEP in 1999. I questioned my client’s timeousness as I, personally, felt the market was overheating with the Footsie as it was at 4,400.
I was politely told to get back in my box. What did I, a mere ad man know was the unsaid point.
Today, 10 years later it is 25% or so below that.
“It’s a long term game” they said then.