The Apprentice improved as a viewing experience as the season wore on but it was by no means the best. Nonetheless we had a good final (Although Rocky didn’t seem to think so.) The last pick in that horrible playground throwback at the start of the programme; he looked distinctly un-chuffed about that and never raised a smile thereafter.
It was a complicated task, creating a new chocolate brand in three days, something that even we professional marketeers would never be challenged with in real life. For much of the show Colgate Girl’s team were going to call their brand “Intimacy”, and it was going to come in three sizes; small, large and ribbed, but they saw the light and opted instead for some Faux French pish.
They were outdone in all but the taste stakes by Yasmina’s Shock and Awe brand. (It was shocking and we were awestruck by how bad the chocolate tasted; anyone for strawberry and basil?)
Did the right one win? Only Sir (sorry Lord) Alan will know. I was surprised by the outcome I have to say, but frankly I wasn’t that bothered.
Roll on next year. Apparently Margaret won’t be there as she’s gone off to finish a Phd in papyrus.
“It’s really interesting.” She unconvincingly told us.
In honour of her departure I think we need to share Joe Cornish’s outstanding tribute to her.