Sex sells

US style.  Brilliant new ad.  Incredible strategy.  For Old Spice.

and this is how they made it.  Worth watching.

3 thoughts on “Sex sells

  1. Hello.

    I decided to have a root around as I haven’t been here for a while and found this. Someone posted the ad on Facebook and when I saw it I laughed out loud, especially at the last line. I’ve watched it several times since, including here on this site. The ‘making of’ video, which I found on YouTube and you posted here is brilliant. The way it was made is not what you’d expect in this day of CGI, which makes me like it even more.

    By coincidence (and you can believe it, or not) I made a comment about this ad on my own blog yesterday and used the same clips to illustrate, natch.


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