Gotcha!


Like many people, including the journalists at What Digital Camera.com,  I was fooled by a very convincing website for a new “invention” that claimed it could turn your old analogue 35mm cameras into digital processing units.

There was simply nothing fake looking about it at all…

So like thousands of other suckers I registered interest on the website of Rogge & Pott GbR; the instigators of the April Fool’s Day hoax.

Last night they sent me a very nice email that let me down gently.

Well done chaps.  Well executed throughout.

This is it…

Thankyou for your enquiry about Re35.

Some good news:
The feedback to our “product” has truly been overwhelming. It seems Re-35 really addresses a need and people worldwide can‚t seem to wait to get their hands on our “product”.

The bad news:
Some things are to good to be true!
Re35 does not really exist. We (the design company Rogge & Pott) created Re35 as an exercise in identity-design. We invented the “product” because it was something, that we had wished for for a long time (as many others).
We launched the website and sent out  “press releases” on April first – thinking, that the date would make clear, that Re35 is just wishful thinking – a classic April Fools Prank!

However:
All this attention Re35 ist getting might actually be good for something. It proves, that there is a gigantic community of photographers with analog equipment out there that is desperately waiting for a product  like this to come along.

We hope there are no hard feelings
and that you are not too disappointed.

Cheers from Germany.
Henning Rogge

One thought on “Gotcha!

Come on folks. Don't just sit there gawping. Say something. Get involved.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s