Quite simply, this makes me proud to work in advertising.


John Lewis has moved rapidly (just like M &S) from the ranks of advertising naysayers into amongst the greatest proponents of the craft.

This new Chrisrtmas outing is no exception with a sucker punch to die for.

use of The Smiths song, reinterpreted by Slow Moving Millie works to great effect and although carrying a few cliches and some slightly naff acting by the wee lad it is, nevertheless, a little bundle of Christmas joy.

Bless

5 thoughts on “Quite simply, this makes me proud to work in advertising.

  1. I agree – a lot of people don’t like it but I think it’s bang on. Just like advertising should be – a good story and a reveal worth the wait. (But then about half my income seems to go to John Lewis so I may be biased)

    Like

  2. It’s good – good in the way that CDP did great but quite emotive adverts in their hey day (EG Birds Eye.)

    Just good old fashioned story telling, beautifully shot and crafted. I’m sure the naysayers will denounce it as middle class twaddle but being unashamedly middle class meself i like it.

    Like

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