Oh my. It seems women have “the vote” nowadays.


How could womens’ tiny minds cope with deciding the future of our nation in between all that child rearing, ironing and tea-making?  Gosh, it must be tremendously difficult don’t you think?

I mean, they only have two minutes in a day to consider difficult things like the self determination of their nationhood, the economic viability of Scotland’s oilfields, the sustainability of the NHS, the economic pros and cons of a fiscal union.

Better Together has captured this moment of cranial machination in the beautifully titled Referendum Broadcast “The woman who made up her mind”.  Yes.  That really is what it’s called.

My, my.  There is one then – a (the) woman who can make her mind up and decide something as difficult as how to vote in the referendum.  (Without “her Paul” making her mind up for her that is.)  

What a clever old clogs she is .  (“Hey, enough of the old”.  Ed.)

“There’s one thing I do know (that’s great hen, well done) I’m not going to gamble with my children’s future.” says she triumphantly having worked it all out.

So, that’s the key behavioural lever that Better Together has identified in its research groups. It doesn’t really matter what you think because actually it’s all a massive gamble.  It’s your kids that are the stake and gambling is inherently risky (no-one ever won a bet did they) and therefore evil and so you’d be evil to gamble with your children’s future (not like you can change your mind in 4 years time is it.)

Put all this it in the mouth of a typical Scottish housewife and the logic is unarguable.  

The trouble is it’s all a lot of patronising shit.  

Better Together says there are no answers, no facts and it’s not worth the risk/gamble because you don’t know what lies ahead.

I didn’t know what lay ahead when I backed Germany to win the World Cup, but they did.

No-one knows what lies ahead in this instance but we can make our own informed choices by listening to “that man on the telly”  or reading around the subject (if only we had the time).

But, most importantly, we can consider the fact that right now we get back less than we put in to our economy, the decisions that affect our fundamental standing in this world are made 400 miles away in a hotbed of right wing policy making by three parties that don’t remember where they came from or know where they are going and are only interested in one city.  London.

Stick that in your fruit scone and eat it hen – while you think (for two minutes) about what “your Paul” might think.

5 thoughts on “Oh my. It seems women have “the vote” nowadays.

  1. I agree with everything above. However when I was back a few weeks ago I met quite a few people like this woman which I found completely astonishing. They just didn’t want/felt they couldn’t engage. Maybe this ad will help them see how stupid that is. Doubt it though.The actress is a pal from school- she doesn’t even get a vote as she’s down in London. You can imagine the stick she’s getting!

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    • That may well be true but there are plenty of men too who don’t get it and engage either. This is sexist bullshit. I guess I feel sorry for your friend as shge was only doing a job and acts the part well but it doesn’t do feminism a great pile of favours.

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