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As David Reviews says “This is one of three new commercials for Maltesers which won a competition launched by Channel 4 earlier in the year. The Paralympics broadcaster wanted to further its commitment to diversity by offering airtime to work which puts disability and diversity at the heart of a campaign.”
The commercial, one of three, is extremely “saucy” and as Bodyform did earlier in the year it has taken on a taboo subject (in their case menstruation; in this, disability) in a bold and confident manner.
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