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This award winning case study of a campaign by Argentinian cancer organisation, MACMA, was created in the wake of Facebook and Instagram banning the showing of breasts on their platforms, even, and this was when the controversy really started, when showing women how to self examine for great cancer.
Had I have been asked, I’d likely have said yes, as this brave Argentinian male model did, to step into the breach and find a loophole.
The result is tremendous creativity and genuine originality.
Congratulations MACMA Argentina.
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